Shoptalk Europe 2024
corporate event
Shoptalk Europe stands as the premier retail event in Europe, buzzing with activity and innovation. One of the biggest challenges at such an event is same-day editing—capturing every crucial moment and delivering a polished video by day's end.
For this edition, we aimed to elevate our daily highlight videos by incorporating hyperlapses. While hyperlapses are a well-known technique in video production, they are notoriously difficult to execute on a same-day timeline. Achieving seamless hyperlapses requires exceptional skill and precision, along with a considerable amount of time.
For simpler projects, video production companies typically rely on a single video editor for same-day edits. However, for Shoptalk Europe, we took a different approach by deploying a team of three dedicated editors, each specializing in a crucial aspect of the production process.
One editor focused solely on capturing and editing the intricate hyperlapses, ensuring these dynamic sequences were seamlessly integrated. Meanwhile, the other two editors concentrated on assembling the main video content and perfecting the sound design. This collaborative effort allowed us to efficiently handle the complexity of the event and deliver a polished, engaging highlight video by the end of each day.
Our team's synergy and expertise ensured that Shoptalk Europe's vibrant energy and key moments were captured with exceptional quality, setting a new standard for same-day event editing.
